Building the products your customers want and earning PMM a seat at the table.
My mission is to make product marketing a strategic powerhouse in the organization.
So often product marketing is misunderstood and underutilized. This can result in rushed launches, ineffective product development, lack of engagement, and ultimately diminished ARR.
Throughout my career I’ve demonstrated the ability to bring teams together to transform the PMM function and earn a seat at the table.
As product marketers, we are experts on the product, our customers’ businesses, the market, and the competition – there is no function better positioned to identify opportunities for the business than PMM.
Here’s my unique approach to adding value and becoming an indispensable strategic partner.
Conduct cross-functional launches that ladder up to company goals and drive revenue.
Generate insights based on research to influence the roadmap, ensuring we launch products that expand the TAM.
Crystalize feedback from cross-functional stakeholders into actionable recommendations for sales, marketing, and finance executives.
Represent the Voice of the Customer to inform internal strategy and create GTM strategies that speak to customer pains and needs.
A few of the accomplishments I’m proud of.
Cross-functional launches generating $100M+ in pipeline revenue. Launches include OneKey Banking, Enhanced FDIC Insurance, and the Treasury Prime International Suite.
Took PMM from reactively launching features to orchestrating cross-functional GTM strategies. Established a framework to influence the product lifecycle.
Led PMM at one high-growth fintech, one investment advisor, and one industry analyst firm.
Led product marketing strategy for two hedge funds resulting in $100M in pipeline. One fund domiciled in the US, the other domiciled in Europe.
